Everyone gets ‘stuck’ in life. I just did in a MAJOR way. The new site we launched for Congruent took about 10 times longer to develop then if we had been building a site for a client. Why? Because it was ours. Because we were too close to it. Because that’s what happens when objectivity leaves the room.
Read MoreIf you’ve been confused, disheartened, suspicious and/or frustrated with your branding and marketing spend, there is probably good reason.
Read MoreI’ve been getting myself into a little trouble lately. I just don’t understand how the conflict of interest in the current agency model has lived on for so long. Charging clients fees which are based on a percentage of ad spend just seems crazy to me. Some of the metrics justifying that spend seem even crazier. Most of them aren’t even tied back to meaningful measurables.
Read MoreWould you rather spend your marketing dollars on ads, or on content that’s created to optimize lasting brand connection? There is an existing conflict in the ad world that is forcing many organizations into ad spend that is out of balance. Because the economy is good right now, I feel like no one is paying attention and I want to start the conversation.
Read MoreA lot has changed in the business world since I first ventured out to start my own business with a few thousand borrowed dollars and a rusty 1984 Chevy Astro. In the 17 years since there are so many things that 2019 Paul would have been able to teach 2003 Paul. I guess that’s why experience really matters.
Read MoreIt’s not easy to walk through an airport backwards, recording a podcast … ESPECIALLY when everyone else’s eyes are glued to their phones! But then I thought to myself: there’s a daily opportunity that your brand DOESN’T want to miss.
Read MoreI had a conversation about a brand experience I just couldn’t ignore. More than that, I couldn’t bear NOT sharing it with you because of it’s timely relevance.
Read MoreEvery company starts with a story. Usually that story revolves around a person and a problem they are out to solve. Today is no different. When I spent some time with Carvana CEO, Ernie Garcia a while back we saved a good portion of the interview to release after the initial segment.
Read MoreUnderstanding the right way to run a business, both internally and externally, took time. And seeing the old ways of doing things plateau motivated me even more to spread my ideas.
Read MoreWhen BowTie Terrance found himself selling cars nearly 800 miles from home, he found a way to make sure people knew who he was. I can’t wait for you to meet him.
Read MoreThis is the last podcast I’ll make in my 30’s as I enter my next decade of life. If I were to pass on just one lesson I learned in my 30s, I would tell you to GET HONEST with yourself as soon as possible.
Read MoreWE DID IT! ONE YEAR! I can’t say thank you enough for being a part of this community!
Read MorePeople (present company included) want to hear about THEMSELVES FIRST.
Read MoreThe seismic shift in consumer demands has finally caught up to dealerships. Consumers want more than a “deal”, they want to feel understood, valued and respected. They deserve it.
Read MoreYou know those moments when something you’ve been feeling or saying gets validated by some other credible source? Well that was the story of my day at Gary Vaynerchuk’s Agent2021 conference. The topic? You guessed it… BRAND.
Read MoreRight now, there’s all sorts of talk and murmurings about a coming recession. If you weren’t in business ten years ago, then you might not really understand what it’s like to do business in that sort of climate.
Read MoreThis week we are welcoming LOTS of new friends in to the COMPRESSED community.
Why do we have so many new friends you might ask? Well watch and find out!
Dear Mark,
Every week we push our community of auto dealers to be better. You do the same to inspire your community. With the launch of Mark Wahlberg Chevrolet, we'd love to introduce you to our audience. I think you'll find yourself in good company.
Let's connect!
Paul J Daly
Read MoreClarity is something I’m obsessive about. Not because it benefits me, but because it benefits everyone; Your customers, your team, and yourself. When any type of communication isn’t clear, things begin to go wrong. Assumptions and misinterpretations often take over and we end up with a mess. At best, we’ve wasted a lot of time.
Read MoreIf you want to win, WHY ARE YOU LISTENING TO LOSERS?!
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