Your Brand is NOT About You
It’s true. People just don’t care about you.
They don’t want to hear about your 50th anniversary.
They don’t really care that your Great-Great-Great Grandpappy founded the company.
They don’t want you to tell them about all the awards you’ve won.
They certainly don’t believe that you are “different”.
It isn’t that these things aren’t good things… they are! It’s just that until you do the hard work of EMPATHETICALLY CONNECTING with potential customers, they can’t care, because you haven’t shown them that YOU care about them.
People (present company included) want to hear about THEMSELVES FIRST.
This week I talk about the feelings and narrative secrets that get your marketing and messaging back on the right track.