Avoid Paying the Brand-Tax
This is the last podcast I’ll make in my 30’s as I enter my next decade of life. If I were to pass on just one lesson I learned in my 30s, I would tell you to GET HONEST with yourself as soon as possible. Honesty IS clarity.
Sure, it's easy to wish the clarity came earlier, but the reality is that I needed to go through everything I did to bring me to the point where I could see it. The point where I could recognize the mistakes, the co-dependencies and the leadership failures. The conflict is where the essence of life is more easily recognized. More importantly, conflict is the only thing that truly brings growth.
I also discuss the often unrealized brand TAX that most businesses are paying…repeatedly. It may not show up on a P&L statement, but I assure you, it is a VERY real thing.