Meet Paul J Daly

It’s been a heck of a run so far. I’m the Founder/CEO/Creative Director of Congruent, a brand-first integrated marketing agency. But it all started in 2003 with a few thousand dollars and a rusty 1984 Chevy Astro. I dove into entrepreneurship head-first and grew a one-man wheel repair service for auto dealers into a multi-million dollar reconditioning organization (Image Auto and Rim Doctor) that served over 150 dealers and dealer groups. Being a culture-first/brand-first guy, I started building a creative agency (Congruent) within the auto recon company.

Well, long story short the agency started working with bigger brands, we started a content series for dealers, Image Auto and Rim Doctor were acquired by a large national player, and now Congruent is my primary focus. I still have the same fire, I still really like people, I’m still just a kid from Philly.


I’ll always be connected to my hometown, Philadelphia, but now live in Syracuse, NY with my wife and three children. We have an instagram to share some of our life together. I’m a fan of all things related to organizational culture, Gary Vaynerchuk, Ken Blanchard, Simon Sinek, Jim Collins, Entreleaderhip, Fast Company Magazine, the band Switchfoot, custom Nike’s, manually splitting and stacking his own wood, Fender guitars, vintage Honda motorcycles, great hoodies and just about every video on Yeti coolers website. <<No really, Yeti has succeeded in marketing a freaking cooler like a fashion brand...BRILLIANTLY!>>


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