Posts tagged Leadership
Why Modern Marketing Metrics are Broken

I’ve been getting myself into a little trouble lately. I just don’t understand how the conflict of interest in the current agency model has lived on for so long. Charging clients fees which are based on a percentage of ad spend just seems crazy to me. Some of the metrics justifying that spend seem even crazier. Most of them aren’t even tied back to meaningful measurables.

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Why the Ad-Spend Markup Agency Model is Broken and What to Do About It.

Would you rather spend your marketing dollars on ads, or on content that’s created to optimize lasting brand connection? There is an existing conflict in the ad world that is forcing many organizations into ad spend that is out of balance. Because the economy is good right now, I feel like no one is paying attention and I want to start the conversation.

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Remembering Business During 2008's Recession

I remember September - December of 2008 VERY clearly. Now that there is a decade between us, I thought it would be a good time to do a throwback to a time when we set off on an incredibly turbulent season in the car business and the economy in general. We hit some of the highlights (or more appropriately, low-lights) as I talk about the EXTREMELY important space between when a situation gets our attention and our reaction to it.

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