I’ve been getting myself into a little trouble lately. I just don’t understand how the conflict of interest in the current agency model has lived on for so long. Charging clients fees which are based on a percentage of ad spend just seems crazy to me. Some of the metrics justifying that spend seem even crazier. Most of them aren’t even tied back to meaningful measurables.
Would you rather spend your marketing dollars on ads, or on content that’s created to optimize lasting brand connection? There is an existing conflict in the ad world that is forcing many organizations into ad spend that is out of balance. Because the economy is good right now, I feel like no one is paying attention and I want to start the conversation.
A lot has changed in the business world since I first ventured out to start my own business with a few thousand borrowed dollars and a rusty 1984 Chevy Astro. In the 17 years since there are so many things that 2019 Paul would have been able to teach 2003 Paul. I guess that’s why experience really matters.
I recently visited Bergstrom Automotive, a dealership group out in Wisconsin, and a thought came to me. Are you doing something because it’s relevant to the culture, or are you being authentic with yourself in what you do?
It’s been two weeks and I’m STILL having flashbacks about how awesome ClarityCon 2019 was… seriously! I know I touched on the event last week, and how empathy was a key theme across all the speakers, BUT... the reason I threw the event needs to be told, too.