Episode 37 - Is Your Messaging Clear as Mud? (Interview with Oli Gardner)

Clarity is something I’m obsessive about. Not because it benefits me, but because it benefits everyone; Your customers, your team, and yourself. When any type of communication isn’t clear, things begin to go wrong. Assumptions and misinterpretations often take over and we end up with a mess. At best, we’ve wasted a lot of time.

This week I had the opportunity to sit down with Oli Gardner, co-founder of Unbounce, a company whose vision is to empower businesses to create better marketing experiences. Frankly, Oli’s level of data-supported intuition was very impressive. His keynote at the Driving Sales Executive Summit had the 1000+ person audience leaning in, taking notes, and laughing…a lot.

Here is my current itinerary:

January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)

This Week’s Homework:
Follow Oli on Twitter
Oli’s #DSES Presentation
A/B Test Calculator
Conversion Centered Design

Viva Las Vegas covered by The Killers. Copyright Elvis Presley and RCA Records

DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

Paul Daly