Story Doing With Ty Montague
I hope you are ready to finish out 2020 with me and go into 2021 with some perspective on where you are heading. Today’s guest will help you do just that. I had the privilege to sit with Ty Montague. If you haven’t heard of him before, you’re in for a treat.
Ty is the co:founder and CEO of NY based co:collective who helps develop and implement purpose-led strategies for some of the most inspiring organizations in the world. Little old companies like Google, PUMA, Infinity, Capital One, and Timberland to name a few. Before that Ty helped some of the worlds best agencies like Weiden & Kennedy, WPP, J. Walter Thompson and others where he worked with brands like Nike, Ford, Mercedes Bens and other mom and pop’s like them.
Ready to listen now???
We talk about how storytelling isn’t enough in your brand and marketing. These days, people are more likely to make purchasing decisions based on what your company actually DOES. Ty talks us through a quick diagnostic tool you can use in your business TODAY.
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I just crossed the line on my 20th year of being an entrepreneur. It is so strange to think about how different my life was back in early 2003.