Why the Ad-Spend Markup Agency Model is Broken and What to Do About It.

Would you rather spend your marketing dollars on ads, or on content that’s created to optimize lasting brand connection? There is an existing conflict in the ad world that is forcing many organizations into ad spend that is out of balance. Because the economy is good right now, I feel like no one is paying attention and I want to start the conversation.

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Yes, It Matters.

I remember a popular self-help book back in the late 90’s called “Don’t Sweat the Small Stuff”. If you’ve been in business since then, you probably remember it too. It proposed a way to position all the problems and situations in your life so they didn’t overrun your thoughts and cause you anxiety.

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Leadership: The Visionary vs the Arsonist

There is a dark side to visionary leaders that often gets lost in the midst of the allure and appeal of progress. It’s like many relationships in life where we overlook the downside because the upside is good. In reality, BOTH sides of behaviors are effecting your ability to move forward and grow. So, who showed up for work today? The visionary or the arsonist?

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Just Keep Swinging

Have you ever chopped down a tree with an axe? I have! Swing after swing, I became tired, exhausted and almost had to stop. One of the worst moments was when I stood there breathing heavily with two thirds of the trees diameter cut out and the tree seems just as solid as it did when I took the first swing. It was crazy!

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Bring Your Therapist To Work Day

Let’s face it, we all have issues that blur our vision and judgement at times. Most times, they aren’t business issues or personal issues or coworker issues or relationship issues…they are HUMAN ISSUES.

PLUS I’m BEYOND EXCITED to announce the pre-order for my new book “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive”. You check out the early release reviews and pre-order your copy at TheAutomotiveManifesto.com.

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