The Automotive Manifesto:
How Brand Connection Can Save Retail Automotive

Available Now

Automotive retail is changing, but you know this already. You are a progressive dealer in the top 10% of industry thinkers. You want to innovate. You have been moving forward while others stay back. But customers keep getting smarter and you need to outline the road forward. It all starts with connection.

 
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$14.95 | Single Book

Paperback

The Automotive Manifesto
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The Automotive Manifesto
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If you’re a dealership (or any retail business, really) whose marketing relies on paid search and sell, sell, sell commercials to keep your business flourishing, you’re wrong.

Connection is the new currency.

Marketing, sales, and branding must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change — spurred by the Amazons, Carvanas, and CarMaxes of the world — is upon us. If you’re not willing to be among the most innovative thinkers regarding brand connection, you’re simply not going to survive, let alone thrive.

The Automotive Manifesto goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. Automotive retail needs a reminder that it didn’t conquer all of the challenges over the last hundred years to get beat by ones, zeros, and a smartphone. It cuts right through the brand rot that’s infesting automotive retail and offers real-time strategies to out-thrive the lagging 90% of dealers who can’t change with the times.

By reading this book, you will learn:

  • How brand connection can transform both your internal and external experience

  • Ways to rid your business the exhausting churn of 30 day sales cycles and tactics

  • Powerful alternatives to common sales, fixed ops, and people strategies

  • Branding insights, retail strategies, and business tips that get real, lasting results

  • A new model of marketing focused around connection to your consumers

  • An approach for the 10% of dealers who are focused on growth to take advantage of an unprecedented opportunity for brand expansion

Paul J. Daly refines almost two decades of business leadership, retail auto, and brand marketing experience into the Manifesto, a no-nonsense guide to the connection that is actually possible in retail automotive and beyond.

$100 | Ten Pack of Books

Paperback

$9.95 | Digital

Kindle Version

 

Praise for "The Automotive Manifesto"

Book Testimonials

“It takes a lot to truly blow me away. But Paul Daly’s Manifesto did just that. It’s got secret sauce—a new principle, founded on the most fundamental thing, human connection. Best of all, at least for me, the Manifesto opens the mind to ask questions about what I believe to be true about the car business and how/why it can be so much better.”

-Dale Pollak
Founder, vAuto; EVP, Cox Automotive

“The information here will help those who are willing to read it and connect with its message. Customers have “chang-ED”, but many dealers have not. Those who embrace his Manifesto and thoughtfully applies what they find in these pages will be the ones left standing. Well done Paul.”

-Glenn Pasch
CEO, PCG Digital

“Paul just gets it right. Strategic brand development, customer-first experience, a culture of care and accountability, along with the belief that customer connection is necessary even in the “car business”…a seismic, but necessary shift for our industry.”

-David Long
Vice President, The Niello Company

“Paul Daly does a most remarkable job in explaining the value of human connection! He does this as a result of his ability to get the most basic human desire. That desire is our quest to be understood..Thank you Paul for understanding me and everyone who has the courage to be challenged by reading this book!”

-Peter Cooper
Lexus Brand Champion, Lexus of Lehigh Valley

“Connection and Clarity. This is what Paul Daly stands for. And stand in integrity he does with this Manifesto. He is changing the Automotive industry by bringing care, candor and connection to the forefront of this industry. Paul's Automotive Manifesto contains Truth that we can all stand behind. No matter the industry.”

-Claude Silver
Chief Heart Officer, VaynerMedia

“Paul Daly is a breath of fresh air in an otherwise stale world of automotive retail advertising. His obsession with brand promise and genuine customer connections should be the religion adopted by all dealers that are in it for the long haul. I've seen the results first hand and can vouch for the full impact of embracing his approach.”

-Rudi Thun
Chief Operating Officer, Roadster