“It takes a lot to truly blow me away. But Paul Daly’s Manifesto did just that. It’s a quick read that packs a powerful, profound punch. It arrives at the right time, when dealers and the retail automotive industry itself are searching, even clawing, to find a foothold for future relevance. It’s got secret sauce—a new principle, founded on the most fundamental thing, human connection. It offers an operational framework for dealers, or anyone, seeking greater margin, and meaning, for their businesses and family life. Best of all, at least for me, the Manifesto opens the mind to ask questions about what I believe to be true about the car business and how/why it can be so much better.”
