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Why the heck would you abandon a strategy that has worked in the past. You’ve made it this far, right? You may even have had years of low margin compression, good profits, and stability. HOWEVER, the variable which is changing more rapidly than ever, is the connection a dealer has with its customers. The successful dealers of the future will the be ones who choose to innovate and adapt to this newer, smarter customer. FACT: You live in a time when brand connection trumps other factors in the minds of shopping customers. Here are two free chapters to give you an idea of how to take your dealership to the next level. Take good, and make it great.