Episode 22 - Do You Even Care About Your Bad Reputation?

Your reputation is facing the same transparency that the retail industry faces. Anyone can go online and tell complete strangers what they think about you or your business. Brand management is more important than ever.

Bad Reputation copyright Joan Jett and Boardwalk Records 

Articles Referenced:

84% of shoppers trust online reviews as much as a personal recommendation

78% of searches start on Google

1-3 negative reviews deter 67% of shoppers from buying a product or service

9 out of 10 millennials would take a pay cut to get this

 

Paul Daly